IT has value. No doubt. What is uncertain is how that value is realized. In a new article by Joe McKendrick on a ZDNET Blog (Why IT can't seem to deliver measurable productivity), the topic once again finds the light of day. It is time we put a magnifying glass on it and start a fire, not just expose it occasionally. Without a solid economic model for the knowledge economy we will continue to yearn for what we do not have, and under value what we do, because we don’t have a language for accurately describing either.